
A friend recently asked me to state, in one word, what I thought could kill a movement. As I reflected on that, my mind went to Acts chapter 15, where the Jerusalem Council met and struck down the whole issue of circumcision. This isn’t about circumcision, but it is about rules.
That was my one word answer—“rules.” Rules that have outlived their original purpose.
I believe rules have their place—they have their time, and then they’re done. Too often, however, rules hang around long after their purpose has expired. Some were meant for a generation ago—or maybe thirty generations ago—and yet they still hold back the work of the Kingdom of God.
If we’re serious about doing the things God has really called us to do, we need to regularly take a hard look at our rules. Maybe once a year, reassess: What are we doing? Why are we doing it? Should we keep doing it—or should we stop?
Lessons from the Jesus Movement
I came up during the Jesus Movement, and so much of what we did back then was considered off-limits by others—at least in their minds. The way people dressed, the simple fact that we served coffee after church—those things upset a whole bunch of people.
Then we got into a tangle with our denomination over something else. We had a 58-year-old aerospace engineer who volunteered his time as an associate pastor. This man had led very successful, large Bible studies in the region where we lived, and he was thrilled with what we were doing as a young church. He joined us wholeheartedly.
But I couldn’t get the denomination to give him a pastor’s license so he could officiate a wedding. I got into a heated argument over this with a wise denominational official. Eventually, he got them to change course and created an entirely new system for licensing pastors trained in local churches, not seminaries.
A New Generation Facing Old Rules
This brings me to a conversation I had a few weeks ago with a very exciting young couple. I had met three men, all missionaries from Liberia to the United States, serving alongside their wives. All of them are church planters, and all hope to multiply more churches.
One of these men is married to an American woman who had been trafficked in the sex industry as a young girl. The remarkable thing is that these people are now doing short-term missions to Kenya, where they have met young girls caught in similar situations.
The big problem? Their denomination has a rule: no woman can be a pastor. And these young women in Kenya don’t trust men—for obvious reasons.
She wanted to start an online church for these girls.
I felt my role in this situation was to remind this brave young woman that she wasn’t hired by the denomination, and that she could choose to do what God was putting before her. I’m not sure where that’s all going to lead, but I have a strong feeling it’s going someplace good.
Once again, the rules in place have their reasons. I happen to disagree with this particular rule to some extent. But in the end, the rules aren’t the main issue—the young girls in need of a pastor are.
And if this young woman is able to shepherd them through WhatsApp and other social media platforms, then she should be free to do what God has clearly placed in her lap.
Balancing Submission and Speaking Up
We need to remain submitted to our leaders and their wisdom. But we also need to learn when to respectfully push back and to hope and pray that, like the men at the Jerusalem Council, our leaders will respond to genuine spiritual need the way those men did when Paul and Barnabas presented their case.
What About You and Me?
My point here isn’t really about them—or even about the people who seem to be blocking ministry efforts in Kenya. This is about you and me, and whether we’re willing to assess the rules and policies we’ve put in place over the years—and ask if they’ve outlived their usefulness.
In our church staff, we always made this kind of assessment during our annual planning meetings. We intentionally looked for ministries that had outlived their usefulness so we could shut them down or phase them out.
It would have been wise for us to do the same with our policy manual. Throughout the year, we developed policies based on decisions we made, and at the end of each year, we would try to harvest those decisions that seemed worthy of becoming formal policy.
But we never quite figured out that we should spend the same amount of time asking which existing policies had outlived their usefulness.
Ralph Moore is the Founding Pastor of three churches which grew into the Hope Chapel ‘movement’ now numbering more than 2,300 churches, worldwide. These are the offspring of the 70+ congregations launched from Ralph’s hands-on disciplemaking efforts.
He travels the globe, teaching church multiplication to pastors in startup movements. He’s authored several books, including Let Go Of the Ring: The Hope Chapel Story, Making Disciples, How to Multiply Your Church, Starting a New Church, and Defeating Anxiety.
The post The Power and Danger of Rules appeared first on Newbreed Training.

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How long before I see results from a marketing agency?
Every brand, market, and channel mix is different, so timelines vary. If your primary focus is SEO, you can typically expect to see meaningful traction within 3–6 months as technical fixes, content improvements, and authority-building (backlinks, mentions) start compounding. For paid acquisition (like SEA/PPC), results can be much faster—often within days—because you can reach targeted audiences immediately and continuously refine based on data. Social media marketing (SMM) can generate short-term engagement quickly, but sustainable growth (reach, community, and conversions) takes consistent creative, testing, and alignment with your brand voice over several months. What matters most is building the right growth system: clear goals, high-quality tracking, tight feedback loops, and consistent iteration. We’ll always be transparent about what’s realistic, what’s risky, and what will drive the highest ROI for your budget and timeline.
What’s included in a marketing agency’s free strategy session?
Our strategy session is designed to give you clarity—no fluff, no generic decks. Before the call, we review your site, your search visibility, and your current performance across SEO, SEA, and SMM. During the session, we:
identify quick wins (technical fixes, page speed, metadata, ad structure),
map opportunities by funnel stage (awareness, consideration, conversion),
highlight content gaps, competitor differentials, and positioning,
discuss tracking and attribution maturity, so decision-making is rooted in data,
suggest a prioritized 90-day roadmap with estimated impact and effort.
You’ll walk away with a clear action list and next steps—regardless of whether you work with us. If we’re a fit, great. If not, you still get value immediately.
Do marketing agencies work with small businesses?
Yes—and we love working with SMBs. Smaller companies often benefit most from focus: a tight set of high-intent keywords, a lean ad structure, and locally resonant content that speaks to real customer needs. We tailor roadmaps to your budget and your capacity, prioritizing the highest-impact, lowest-effort actions first. That might mean local SEO (GBP optimization, citations, reviews), conversion-focused landing pages for your core services, or a few carefully constructed campaigns in Google Ads and Meta to kickstart pipeline. You don’t need an enterprise budget to get enterprise-level thinking—you need a partner who will help you punch above your weight with smart execution and clear reporting.
What industries do marketing agencies specialize in?
Great agencies build repeatable processes that adapt to different industries. We’ve developed frameworks that work across B2B services, SaaS, eCommerce, healthcare, professional services, education, and local services. Our approach combines:
Deep customer insight (jobs-to-be-done, pain points, buying triggers)
Demand creation + demand capture (brand + performance)
Content systems (topic clusters, product-led content, case studies)
Measurement (clear KPIs, dashboards, and experiments)
Specialization matters—but so does fresh thinking. Our cross-industry experience helps us introduce winning tactics from one vertical to another while keeping your brand voice and compliance requirements intact.
Are marketing agency services available internationally?
Absolutely. Whether you’re selling cross-border, running multi-language campaigns, or expanding into new markets, we can help. International programs require localization (not just translation), country-level search intent analysis, region-specific ad compliance, and nuanced message testing. We also align technical SEO for international structures (subfolders vs. subdomains, hreflang, geo-targeting) and coordinate creative that respects cultural context. Our team works across time zones and platforms to deliver consistent execution and unified reporting, so you can see what works, where, and why—then scale intelligently.
Can I combine SEO, SEA, and social media marketing with your agency?
You’ll get the best results when your channels talk to each other. We build integrated strategies where PPC insights inform SEO content, SEO wins lower your overall CAC, and social creative fuels both brand and performance. For example, we use PPC search term reports to uncover organic keyword gaps, social engagement to identify resonant angles for landing pages, and remarketing to move visitors from interest to conversion. You’ll get one plan, one dashboard, and one accountable team—so your investments compound instead of competing.
How does a marketing agency measure success?
Vanity metrics don’t grow businesses—conversions and revenue do. We align success with your north-star KPIs: SQLs, opportunities, pipeline, ROAS, CAC:LTV ratio, and time-to-value. Tactically, we track:
SEO: rankings for high-intent terms, organic sessions to key pages, assisted conversions, and revenue attribution.
SEA: cost per lead (CPL), conversion rate, impression share, quality score, and blended CAC.
SMM: reach and engagement that correlate with downstream conversions, plus paid-social ROAS.
We set baselines, define achievable targets, and iterate with A/B tests. You’ll get transparent, plain-language reporting so you always know what’s working and what we’re changing next.
Is there a contract when hiring a marketing agency?
We believe in flexibility and accountability. Our typical engagement starts with a 90-day sprint to deliver fast wins and establish a performance rhythm. After that, most clients move to rolling monthly terms. No long-term lock-ins; we prefer to earn your next month with results and service. For larger or international programs that require deep buildouts (e.g., multi-language sites, complex data pipelines, or large content operations), we’ll craft milestone-based scopes with clear deliverables and review points. Either way, your terms will be simple, transparent, and aligned with outcomes.
What is the pricing structure for marketing agency services?
Pricing should match value, complexity, and velocity. We offer three simple models:
Projects (fixed-fee): Audits, migrations, analytics setups, landing page bundles, or content packs with defined deliverables.
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Hybrid: A core retainer for day-to-day execution plus project-based add-ons for spikes (campaign launches, seasonal pushes, new product lines).
You’ll get a proposal with a clear scope, timeline, and outcomes, plus the metrics we’ll use to judge success. We’re also upfront about what we won’t do with your budget—if the ROI is unlikely, we’ll say so.
How does a marketing agency customize strategies for my business goals?
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Why brands choose us
Performance-first: We connect activity to revenue with reliable tracking and honest reporting.
Channel integration: SEO, SEA, SMM, CRO, and content work in concert—not in silos.
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What you can expect in your first 90 days
Weeks 1–2: Deep audit (tech, content, analytics), quick technical fixes, ad account hygiene, tracking validation.
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Proof over promises
We’ve helped startups punch above their weight, mid-market companies scale profitably, and global brands orchestrate multi-country campaigns that lower CAC while increasing LTV. Our approach is simple: do the work that matters most, measure it rigorously, and communicate clearly.
Ready to make your marketing a growth engine?
If you’re looking for a partner who treats your budget like their own and aligns every tactic with real business outcomes, let’s talk. Book your free strategy session
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